Edible Burger Board – We Say Yum.

A Wall of Burgers Built this OOH Execution Deliveroo, an Australian food delivery service, built an entire billboard out of burgers this week to celebrate the delivery of their 5 millionth burger! https://kitchen.nine.com.au/2019/04/04/11/58/giant-edible-billboard-is-dispensing-free-burgers-today It took 2000 burgers from various restaurants […]

Miami Modelo Wall – 100’h x 20’w

In the beautiful Brickell Village, this unit towers above traffic and portrays a much larger than life representation of the gorgeous Modelo Especial bottle. If only it were actual size…

OAAA Creative Circle Featuring Sean Robertson

OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members: “What was your favorite OOH creative for a summer movie this year?” Mendi Robinson, AVP of Marketing, Lamar Advertising I really […]

Pacifico Sticks Its Billboards In Hard-To-Find Places

by P.J. Bednarski  @pjbtweet No brand wants to have billboards in places nobody will see. Well, maybe one brand does. Pacifico, the Mexican brew owned by Constellation Brands, has placed five billboards in spots that are in remote areas helping […]

50% of AdWeek’s Top 2017 Campaigns are OOH

Date: January 08, 2018 Last month AdWeek released its anticipated Top Best Ads of 2017, focusing on creativity and effectiveness. Five out of the 10 included large OOH components. 10) Halo Top “Eat the Ice Cream” Cinema Halo Top, the ice […]