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Digital Out-Of-Home Approaches A Third Of All OOH Ad Dollars
by Joe Mandese Following a weak 2014, digital out-of-home (DOOH) ad spending rebounded in 2015 and is pacing to have another good year in 2016, according to estimates released this week by PQ Media. At its current rate, DOOH is […]
OOH Industry To Keep Better TAB On Consumers, Will Add Seasonal Ratings
The U.S. out-of-home ad industry’s Traffic Audit Bureau this morning unveiled plans for a “major” overhaul of the industry’s audience measurement system. The first phase of the plan, which was unanimously approved by the TAB’s board, will begin a “testing […]
Clear Channel Airports, ClearTV Media Ink 10-year Pact
NEW YORK – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor signs a new 10-year deal with ClearTV Media to continue delivering diverse broadcast and cable network TV programming to airport travelers. ClearVision links brand campaigns to […]
What does the future hold for outdoor advertising?
I have been thinking about the future of outdoor advertising. Where is its future going beyond the support medium which enhances recall, versus one that works solely on its own? The last decade of outdoor advertising has been about: 1. […]
Happy 4th Anniversary Elana Redd!
Enjoy your day and thanks for all you do! – Your friends and family at Delta Media.
Positive Public Opinion of OOH
Public opinion of OOH advertising is high because of the industry’s community contributions. A study by Professor Charles Taylor at Villanova University found more than 80% of Americans believe OOH helps create jobs and attract customers for small businesses. A […]
