NEW YORK – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor signs a new 10-year deal with ClearTV Media to continue delivering diverse broadcast and cable network TV programming to airport travelers.
ClearVision links brand campaigns to a variety of content from major TV networks, including ABC, FOX, NBC, E!, PGA Tour and many more.
Since its launch in 2012, CCA has deployed ClearVision in Louis-Armstrong New Orleans International Airport (MSY), Raleigh-Durham International (RDU), Cleveland-Hopkins International (CLE), Dallas Love Field (DAL) and most recently at Gerald R. Ford International Airport (GRR) in Grand Rapids, Mich.
“The ClearVision 10-year renewal is a significant milestone in our ongoing commitment to helping airports across the country deliver best-in-class traveler amenities,” said Jon Sayer, CCA president. “The key learnings over the last few years confirm the value we knew ClearVision would provide to our airport and advertising clients, consumers and the communities in which we operate.”
ClearVision delivers a lineup of top network shows from over 200 content providers, transformed into short-form “mini-sodes” covering entertainment, news, weather and sports, and enabling airports to offer customized TV stations featuring local businesses and airport promotions.
“We are thrilled to continue our successful relationship with Clear Channel Airports for the long term,” said David Tetreault, ClearTV Media CCO. “As broadcasters in the away-from-home television space, we strive to deliver a programming line-up that is embraced by viewers, because of the rich entertainment, education and information included, and also by advertisers for our delivery of the highly desirable demographic – the affluent business traveler.”
ClearVision offers local, regional and national businesses a competitive branding opportunity to reach frequent travelers. The platform gives participating airports the capability to incorporate customized messages within the programmed content, helping them to better connect with visitors and enhance their traveling experience.
And ClearVision’s locally branded channels, such as LOVE-TV in Dallas, have already proven effective in promoting hometown businesses, tourism and higher-educational institutions.
“Using ClearVision at Dallas Love has added a unique and effective element to our overall marketing campaign in the Dallas/Fort Worth area. We are able to communicate our message to our target audience in a way that is effective and memorable,” said Michelle Hougland, director, marketing and brand management at Texas Tech University.
http://outofhomemag.biz/clear-channel-airports-cleartv-media-ink-10-yr-pact/
