Among U.S. entrants, Cramer-Krasselt led the way by picking up a gold Lion and a silver Lion for its “Luna Corona” campaign. That work consisted of a fun billboard in New York City which—on certain nights of the month, from a certain angle—makes the waxing crescent moon look like a slice of lime resting in a Corona bottle.
Here is the full list of U.S. winners.
• Cramer-Krasselt Chicago – Corona Extra’s Luna Corona – Media Agency Partner: Delta Media Miami – Gold Lion and Silver Lion
• 72andSunny Los Angeles – Samsung’s Oscars Selfie – Media Agency Partner: Starcom Mediavest Group New York – Silver Lion
• Starcom Mediavest Group New York/Droga5 New York – Newcastle Brown Ale’s If We Made It – Silver Lion and Bronze Lion
• Fallon Minneapolis/IFC New York – IFC Presents The Spoils of Babylon – Silver Lion
• Starcom Mediavest Group Chicago/Leo Burnett Chicago – #Esurancesave30 – Bronze Lion
• Leo Burnett Chicago – McDonald’s Literacy Store – Bronze Lion
• BBDO New York – Bud Light’s Whatever Happens – Media Agency Partner: Starcom New York – Bronze Lion
• Starcom Mediavest Group Chicago/Hill Holliday Boston – Bank of America’s The First Aids-Free Generation – Bronze Lion
